Amazon is the leading e-commerce platform in the world now. Ecommerce platforms like Amazon, have changed the concept of customers purchasing products. More and more businesses are signing up for amazon prime membership every year.
Amazon stores are based on product imagery. Images are the main way to represent your product in the store. But, every store owner will provide images, right? So, what makes the consumers buy your product? The answer is professional looking natural photos.
Most of the time optimization of product images is ignored or taken lightly.
Do you know how many potential customers you are losing for bad images?
So, to upscale your sales, you need to take strong steps for optimizing your images.
E-commerce and Amazon: New face of Business
Let’s dive into the main point, why do you need an e-commerce store? It’s because the online market is growing bigger and bigger day by day. In 2017, the estimated e-commerce sales were $2.3 trillion and it’s expected to hit $4.5 trillion in 2021.
It does not matter if you are a small retailer or big vendor like Nike, you need to have a store in Amazon and Shopify.
Let’s give you an idea. In 2019 the amazon Prime Day sales grew up to 7.16 billion U.S. dollars. It was only for one day. So if you are a retailer or vendor, you will want a piece of that sale.
Amazon Stores Requirement:
Amazon has put together standards for the product images for their store. You can look them up here.
Three key points in their requirement which are related to cut out image –
- The image must not contain gratuitous or confusing additional objects.
- The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
- The backgrounds must be pure white (RGB 255,255,255).
It’s not the only amazon, most of the e-commerce platforms like Shopify, Ali baba recommend using product images with a white background. This is because 38% of online customers want to see products with a white background.
Images are the only thing that your customers see the product. So, they don’t get to see the products. Moreover, online users are in a hurry and switching pages roughly in 30 seconds. Hence, the focus should be on the product, not any shiny background or unwanted dust.
High-Quality Product Photo Increase Sales:
Every company owner, photographer, online business owners need eye-catchy images daily. The most critical factors are encouraging customers to click on the buy button with those attractive images.
- High-quality product photos are a contributor to better sales. Professionally edited photos can leave a great impression on potential customers. It will make the purchasing decision a lot easier for your customers.
- All stores in amazon are based on product images. Customers do not know your company. They don’t have any idea about the quality of the product. So, running a business smoothly on amazon means product photographs are the only way to represent your company.
Cut Out Image for Better Sale: Why You Need it?
Now let’s talk about the image cut out the technique we talked about earlier. You can use photo cut out services to remove background or unwanted objects from images. Cut out image means removing or isolating background or an unwanted object from an image. With this technique, you can get a cleaner and simpler look of the image. This involves emphasizing a specific subject in the image.
The normal scenario is, a Product photo shoot with a white background is extremely unlikely if you don’t have access to a photo studio. Normally you end up with product photos with a different background than white. In that case for amazon, you need to remove that background.
Indeed, when you say cut out background it means only focus on the product, then change the background to white by cutting around the image and then remove unwanted dust. Photo cut out removal is not only for white backgrounds but also add a single-color background, or add a “contextual” background.
Amazon Product After Optimized
Apparel, Jewelry or Electronics: Images tell a thousand words
In product photography like shoe photography, jewelry photography or apparel photography it’s very difficult for photographers to remove all the dust and defects like hair, far, etc. In those cases, you need to remove those unusual elements from the photo. You can also use cut out images known as clipping path techniques to correct those issues.
It might be a very easy task to edit some photos yourself and push them to your store. But when you have thousands of images per day, you have to hire one of the cutout image service providers online. When choosing an image editing provider, you need to focus on the quality, timeliness, and cost.
Invest On your Brand Identity
Investing money in editing your product photos has positive effects on any online store. Professional image editing services is a good way to make your normal product photos attractive and professional to your customers. You can stand out from other vendors in the market.
- Credibility: Customer is attracted to high-quality images. The bad image of the product has a bad impression on the store. It also helps optimization and product search in amazon.
- Professional: Perfectly edited photos give consumers’ idea about your brand and tell your story. Professional looking images means professional business.
Lauren Freedman, president of The E-tailing Group, said during the Internet Retail Conference Exhibition (IRCE) in 2012, “Product information should start with strong imagery as part of the shopping experience.”
Get Desired Cut out Images without any Illusion
Amazon is a very detail-oriented and customer-focused company. So they want your product images to be pixel perfect and with the perfect background for the customers. Professional editors work to create highly detailed and impressive looking photos keeping the product feature as it is. You can hire one who has years of experience editing work for Amazon product images.